INTRODUCTION:
My social media audit is going to be on Rangal’s PR Daily. PR Daily is a daily news website that delivers news and primarily shares its opinions and advances about PR, marketing and social media writing. My social media audit on Ragan’s PR Daily, I’m going to be focusing on two of PR’s social media platforms; Twitter and Facebook. These two platforms are PR Daily’s main source of social media. I analyzed every post from September 9th up until September 23rd. I will share my twitter and facebook audits, and talk about PR Daily’s different strengths and weaknesses.
TWITTER AUDIT:
Link to Rangal’s PR Daily Twitter page: https://twitter.com/PRDaily?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Number of Profile Followers: 115k
Social Media Handle: @PRDaily
Number of Posts in the Last Two Weeks: 153 posts
Key Performance Indicators in the Past Two Weeks:
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Total likes: 310
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Total Comments: 10
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Total Retweets: 125
Top Three Successful Posts:
FACEBOOK AUDIT:
Link to Rangal’s PR Daily Facebook Page: https://www.facebook.com/prdaily
Number of Followers: 107,624 people
Linked Groups With Number of Members: #raganchat , 599 members
Number of Posts in the Last Two Weeks: 51 Posts
Key Performance Indicators in the Past Two Weeks:
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Total likes: 27
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Total Comments: 1
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Total Shares: 5
Top Three Successful Posts:
The Good and the Bad:
While looking through and making the audits for Twitter and Facebook, it became quite obvious that Twitter had a lot more interaction. In fact, Twitter was higher in followers, likes, comments, and shares. Though this is true, Twitter also posted a lot more than Facebook, almost three times as much. This benefits Twitters profile immensely because the more posts you make, the more likely it is to show up on others feed, explore pages, and more. Facebook averaged between 4-5 posts a day, which doesn’t give them a lot of opportunity to have their content pop up all over Facebook.
Another factor as to why Twitter is so much higher in followers and interaction is because most people using Facebook as using it to connect with friends, families, and colleagues. When people go on Twitter, it’s to express how they feel or look up current topics of their interests. Facebook is perfect for sharing information with people you know, for example, sharing an article on marketing with an uncle who’s job is marketing. Twitter on the other hand, is more for putting information out to everyone. It’s not as family-based as Facebook.
Even though Twitter got more interaction on their posts, Facebook always put up articles before their Twitter would post that very same article. I feel that this is because younger people are on Twitter, and it is the younger generations that are more eager to learn about PR, marketing, and social media writing advances in our world today. The college students, interns, and people trying to be successful in their field are keeping up with the PR Daily so that they are ready for whatever our changing world throws at them.
Overall, Rangal’s PR Daily’s Facebook page needs some work, and Twitter is PR’s strongest platform, but there is always room for improvement. I think that if the Facebook page can find some creative ways to bring in the younger generations, it would help their platform immensely.
